Updated:2024-03-21 14:34 Views:181
With an extensive history in B2B broadcasting， iGamingMedia has announced it will deliver this technology to the sportsbook market， via a partnership with Theo Technologies， and phase out the previous HLS technology.
The solution will launch exclusively in May with bet365 and Infront Bettor.
HLS is an HTTP-based adaptive bitrate stream that has a latency of up to eight seconds.
With online sports betting becoming more widespread， the need for a shorter latency to match live data feeds has grown more apparent.
The ultra-low latency service from iGameMedia， called One Platform API， will have a fixed latency of two seconds， with a sub-second service available upon request.
Mike Cobain， iGameMedia’s Chief Executive， said: “We are absolutely delighted to have partnered with Theo Technologies，holdem online poker who's HESP protocol is in our view， the only viable solution to ultra-low-latency at the required scale and at the required cost acceptable to the industry.
“We have been delivering sub-second socket-based streaming to the B2B industry for almost 15 years， but what is different about HESP is that it is segment-based， meaning it can be delivered using highly scalable existing HLS-orientated CDNs.”
Steven Tielemans， CEO of Theo Technologies， commented: “iGameMedia and Theo's new ultra-low latency sports streaming solution will be a game-changer for the sports betting industry.
“Rights owners can deliver their sports content to sportsbook operators in less than a second with this solution， while sportsbooks will provide a massively enhanced experience to their users.
A spokesperson for bet365 said: “We’re thrilled that in collaboration with our partners at iGameMedia， we can continue to provide the best In-Play customer experience on our industry-leading product.”
This is just another streaming-based advancement from bet365， as last month the company announced a partnership with Inspired for the Multi-Stream Matchday Soccer event.